Getting traffic on your site is important if you have a website. Most people have been using paid ads which are not so effective and this has made them resort to means like link building. There is still a lot of skepticism when it comes it link building, and this is due to the fact that when wrongly done, it could lead to your site being shut down, or you get no traffic at all. The reason most people are skeptical about link building is the fact that your site may be shut down or you may lose out on traffic if it is wrongly done. It however has many benefits when done right.
Link building can give your page what us referred to as domain authority. With a higher domain authority, you are more likely to be ranked higher during a relevant search. This is through the number of links that directly ask to you.
You are more likely to get referral traffic when you use link building. They are available indefinitely and this means readers can use them to get to your sight. Referral links from link building are more helpful than the higher ratings yo get.
You are able to get an opportunity to expose your brand on every source you go to for a guest posting opportunity. These sources will be getting new content from you and in return, you get free advertising for your audience. You will get more visibility from the traffic they bring you.
Link building helps one to get to post content that is related to their industry. The more opinions you put up, the more of a leader in your industry you become and this way more readers will want to seek your opinions on issues related to your industry. This way you get to be an influencer in your industry.
Other than getting your opinions out there, you will also get aces to opinions by other industry authorities. You will learn what their opinions are and will also attract some of them to your site. Other than learning, you will be able to get other influencers to come view your site. This way, you will get more opportunities for building connections.
There are more readers on external publishers sites as they are respected. With building links, you will get the advantage of getting your content more people. This is a way to get free influencer marketing.
With paid ads, you get visibility for a given time. When it comes to links, they will be visible for a longer time. You can have the assurance that users will get to see your link an this means they can visit your link at whatever time. Links are permanent and you do not have to keep paying for them to be visible. This means you will spend less on trying to increase your traffic as all you need to do is pay for it once. You can rest assured that readers can see your site and you do not have to keep paying for them to do so.